Picture of Bill talking to a reporter

Superior in skill, invincible in attitude

Bill Sweetenham has served as Head Coach of national swimming teams at 5 Olympic Games for 3 different countries, and has coached swimmers to success at 9 World Championships and 8 Commonwealth Games.

Under Bill's management as National Performance Director of British Swimming, Britain's swimmers won 18 World Championship titles, broke more than 200 domestic records and produced their best ever Commonwealth Games, World Championships and Olympic Games results.

Bill is internationally recognised for his strategic planning capabilities in high performance sport.